Protecting Communities Online
The Community Integrity Org at Meta built protection and support experiences across the family of apps (Facebook, Messenger, and Instagram). I supported CI as a design lead for 2 years. Our team’s work focussed predominantly on enforcement and behavioural change, helping to tackle integrity challenges stemming from behaviours such as nudity, self harm, child safety, suicide, and terror organisations. This was a highly technical and cross-functional role, and included a significant component of stakeholder management and collaboration with product pillars across the company, legal teams, policy teams, as well as Governments, Law Enforcement Bodies, and Non-Profit Organisations.
Client
Facebook + instagram
DELIVERABLES
design product
Year
2022
Role
design lead
"Bradley was amazing to work with, he brought clarity to very complex design and product problems which enabled us to have productive conversations across a broad set of people and onboard people quickly to the problem we were trying to solve. Not only is he an awesome designer he is a leader in product thinking and strategy"
Anna Birchall – PM, WhatsApp
Outcome
Due to the sensitive nature of this work, this case study shows only previews of publicly available experiences. The majority of impact in this role occurred behind the scenes, working to dramatically reduce the level of harm occurring across the family of apps. I'm able to share an in-depth case study of this work over a call or coffee.